While many of us will spend the final days of 2021 reflecting on its whirlwind events, global color authority Pantone has already been busy looking ahead -- to decide on the shade that will best encapsulate 2022.
On Wednesday it unveiled Very Peri, a periwinkle hue that the company says combines the steady tranquility of blue with an energetic infusion of red. It's the first time the company has manufactured a color instead of delving into their pre-existing archive.
"It was really important for us to come up with a new color, because we have a very new vision of the world now," said Pantone Color Institute's Executive Director Leatrice Eiseman in a video call.
"It is literally the happiest and the warmest of all the blue hues," she added, describing the shade. "Because of that red undertone, it introduces an empowering feeling of newness, and newness is what we're looking for."
The pandemic has heavily impacted how we normally live and work -- posing obstacles that have forced people to think outside the box.
"We've gone through so many challenges over this time, we don't know what's going to pop up from one day to the next," said Pantone's vice president Laurie Pressman, who was also on the call. "It's curiosity that's helping people to get through these difficult times. What we would call courageous creativity."
"The color symbolizes the future," Eiseman adds. "(It) has that sprightly, joyous attitude that we're talking about, that carefree confidence, and creative spirit."
Each year, Pantone attempts to interpret the zeitgeist through the lens of color theory -- mining the likes of fashion, design and interiors for clues.
And it's no stranger to making unconventional picks: In 2016, the company chose a gradient made out of two shades, Rose Quartz and Serenity, to reflect a year defined by shifting gender politics. In 2020, not one but two colors -- Ultimate Gray and Illuminating (a vibrant yellow) -- were selected to capture both the resilience and optimism shown during the first year of the pandemic.
The annual task of forecasting the color that will best reflect the year ahead has been a more than 20-year endeavor, beginning as a desire to cultivate conversations around the power of color, says Eiseman.
"We first did color of the year to get people talking about (the role of) color," she said. "And once you get them talking about it, you then create a buzz and the realization hits them: color is such an integral part of our everyday lives, but we take it for granted."